Pricing, orders, and fulfillment for growing businesses

Sell through any channel. Run every order in one place.

Take orders through your website, Business workspace, AI assistant, or sales partners. Keep pricing, fulfillment, invoices, and tracking connected.

One connected system for direct sellers, existing websites, and partner networks.

From order to deliveryOne connected flow
Vials packed into a box, shipped by truck, and closed with a confirmed invoice
  1. 01Confirm pricing
  2. 02Route fulfillment
  3. 03Follow delivery
Sell through any channel
Website · manual · AI-assisted · partners
Control every price
Private pricing · shared rules · scenarios
Stop chasing updates
Fulfillment · status · tracking
Keep growth organized
Customers · invoices · sellers

Ways to sell

Start with how you sell today. Add the rest when you’re ready.

Direct orders, connected websites, and partner sales all use the same products, pricing rules, customer records, fulfillment flow, and order history.

01Sell directly

Turn a conversation into a fulfilled order

Choose the customer and products, confirm their exact price, place the order manually or with AI assistance, send the invoice, and follow delivery from the same workspace.

For individuals and teams selling through conversations, referrals, or in person.

See direct selling →
02Connect your website

Keep your website. Add the backend it needs

Sync the right catalog and inventory, submit each order once, route it to fulfillment, and send status and tracking back to your customer experience.

For established websites and platforms that want to stop building order infrastructure from scratch.

Explore the API →
03Grow through partners

Give every seller the right price and workflow

Onboard partners and downstream sellers, assign their prices and permissions, and keep their customers, orders, invoices, and commercial terms organized as the network grows.

For partnerships, reseller networks, and businesses growing through other sellers.

Plan your partner network →

Onboarding

Go live with one complete order flow—not disconnected tools.

We connect the catalog, pricing, roles, shipping, and fulfillment, then run a complete order together so you know exactly what happens after the first sale.

  1. 01

    Map your sales flow

    Show us where orders come from, who needs pricing, and how fulfillment works today.

  2. 02

    Configure the workflow

    We set up your workspace, catalog, prices, roles, shipping, and order sources.

  3. 03

    Prove one complete order

    Confirm the price, fulfillment handoff, status updates, and notifications together.

  4. 04

    Start taking orders

    Use your Business workspace immediately or connect your website after a successful sandbox test.

Developers

Connect your website once. Stop rebuilding the backend.

Sync catalog and inventory, submit each order once, find it by your own reference, and bring fulfillment status and tracking back to the customer. Certify the entire flow in sandbox before production.

See the API and integration guide →
REST API · v1application/json
  • GET/api/v1/catalog
  • GET/api/v1/inventory
  • POST/api/v1/orders
  • GET/api/v1/orders/{id}

Every order uses a unique request key, so a retry cannot accidentally create the order twice.

FAQ

Questions, answered.

A closer look at ordering, pricing, and connecting your existing tools.

Visit support

VialAPI is for direct sellers taking orders themselves, businesses connecting an existing website, and teams growing through partners or downstream sellers. Start with one way to sell and add others without rebuilding the workflow behind them.

Get started

Show us where the order starts. We’ll connect it through delivery.

Start with your Business workspace, connect the website you already have, or build a partner network. We’ll map the catalog, pricing, fulfillment, invoicing, and tracking behind it into one working sales flow.

One catalog. The right price. Every order connected through delivery.